I'm a Mad Man (New York and Chicago) with a degree in Commercial Design. Started as an art director... but people think I'm a copywriter... became an Executive Creative Director and Partner and a CMO. I love strategy... and psychology... and approach my work through an anthropological lens. I've worked on a billion brands in a thousand categories... so I know a little bit about a lot of things. (This makes me great at cocktail parties.) I am tirelessly devoted to the things I believe in... and, if given a sliver of opportunity, will preach whatever I'm passionate about... which sometimes is a brand.