Trying to understand The Great Resignation? Start by taking a look at your business mission. — More than 15 million US workers have quit their jobs since April 2021. And that number is growing. As is the anxiety within corporate offices where talent execs are trying to make sense of the trend. Is is because of Covid? Is it because people have gotten a taste of…

To avoid going off on a philosophical rant about how brands become meaningful, let’s start our conversation with a simple exercise… Can you state the goal of your company, without using numbers or dollar signs? A simple yet challenging question, because it removes what most companies resort to as a…

What’s all the buzz about ChatGPT? No, really, I’m asking. The first time I saw copy generated by ChatGPT, I was not amazed. My partner at Meaningful asked it to write a short promo for one of our Be Meaningful Podcast episodes. …

This is sad. And all too common. The biggest reason I spend little time on IG and no time on FB. Western Christians struggle with a God of mystery. Which is why they camp out in the Epistles because it provides a 'to-do" list. But Moses, whom God called a…

At its cultural core, America is pragmatic. The first settlers came for opportunity. Those that followed pushed west, grabbing as much as possible. So you might say we are pragmatic about opportunity. A cultural mindset that drives every business culture as well. How can we grow? How much market share…

As a professional who’s always had the word “creative” as part of my title, it would be in my interest to keep the subject of creativity veiled in mystery, claiming as many do, that it can’t be defined or learned. You either have it or you don’t. But that would…

A brief reflection on the need for Visual Thinking. — While in the car today, I listened to the governor of Oregon explain the need to impose pandemic restrictions on restaurants and other businesses that classify as “indoor gatherings.” …

For every famous advertising campaign ever created, there was a visionary client who made it happen — a modern day patron in the pedigree of Lorenzo d’Medici. The Renaissance was one of mankind’s most productive periods. That productivity — which includes some of our greatest achievements in art and science — would not have been possible without patrons like Lorenzo d’Medici who provided the vision and the finance to make it happen.

Moses said we could speak life or death, blessings or curses. This power, he explained, is not difficult or elusive, but “very near to you… in your heart and in your mouth.” This is about more than speaking positive words. It’s about what we are actually creating with those words. …